First and foremost we need to decide where we want to put these QR codes. There are a few common places, and others that you may think of. Be creative and put them where you think they will benefit you the most.
-On your RE sign in front of the house
-On your business card
-On your property flyer in front of a house
-On your property flyer not in front of a house (at a different open house, at your office, etc.)
-In a newspaper ad
For each of the possibilities above, and for others not listed, you need to put yourself in the shoes of a would be scanner to think of what you would want when you scan the code.
For this post we are going to focus on a QR code for your real estate sign.
Lets put ourselves in the shoes of someone that may scan our QR code on our real estate sign. They are already in front of the house. They already have a mild interest or they wouldn't be standing in front of your sign thinking about scanning your QR code. What do they need, and what do they want?
Should I put instructions on how to download an app to scan the QR code?
QR codes are becoming quite popular (especially in the RE industry), but they are still new. Many people have never seen one of these codes before. You may be as detailed or ambiguous in your instructions on how to scan the code.
Some agents do not put any instructions, just the code. Others put some steps to scan the code. We suggest, at this point (April 2011), to put some instructions and call to action on what to do. Tell them to scan the code and give them a few steps. Once the QR code market is very active then you will not need to put any instructions.
I want to have instructions, what should I put?
We have found that if you are going to put any instructions on your sign, then you need to be detailed and specific. Here are two examples of instructions, which do you like?
-Download a free scanner on your phone and scan the code!
-Search in your app store (iPhone) / market place (Android) for "Universal Property Code" and tap to download the free scanning app. Once installed open the application and it will open your camera on your phone. Aim your camera at the QR code and it will automatically scan the code and display this properties information!
If a potential buyer has actually taken the time to stop in front of your listing and download an app to scan your code, tell them what to look for. There is nothing more disappointing then having them search for "real estate code scanner" and not figuring out what to download. Pick your favorite free scanner and have them download it! Universal Property Code is a free scanning app that will automatically capture the code and link them to any website without them having to look at ads or click a bunch of buttons.
Yes, they scanned my code, what should I show them?
Your potential buyer has stopped in front of your sign...pulled out their phone...downloaded and opened their scanning app...scanned your code... and now you need to reward them.
What do they want? They don't want to go to a Realtors website & dig through to get more info.
They don't want to only get a Realtors contact info.
They don't want to have to sign up on a website to get more info.
They don't want to call to get more info.
They don't want to text to get more info.
They don't want to see a tiny website that's not optimized for their mobile device.
They want more information about the house in front of them. They want the price. They want the bed/baths and square footage. They want to see pictures. They want to send info about the house to a friend/spouse. They want all this information, and they want it right away.Give it to them. Give them what they want. Display the properties information on a mobile enabled web page or use a system like http://universalpropertycode.com that has all of the features built in. Above all else, make sure that if you were the one scanning the code, you would be satisfied with what you got when you scanned the code.
http://universalpropertycode.com has created an easy to use QR system for real estate. They will provide reusable QR codes (once you sell a house just move your sign to the next listing) for $1 per code per month. To waive the sign up fee and receive half off for 4 months enter the coupon code BLOGGER (all caps) at checkout.
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