Blackberry is failing

It's survival of the fittest and Blackberry has not evolved or adapted.  They continue to fail at every turn.  For the last several years I had the mindset that they would get their stuff together and continue to be the largest mobile phone company out there.  They have not, and are poised to fail spectacularly.


Yesterday I was at a real estate conference in Mesa Arizona focused on Real Estate technology.  Our company offers a reusable qr code service for the real estate industry.  As part of our service we created a free app for iPhone and Android.  We have been debating for the last 6 months whether or not to create a Blackberry app.  We had real estate agents of all ages coming to our booth to download our app and try scanning some QR codes.  

Nearly half of the people visiting our booth had brand new Android phones (literally looked like they just came out of the box).  I asked each one, "What phone did you switch from?".  The answer for every single one was Blackberry.  I asked if they had any regrets and they all said no.  Some even laughed at how long it took them to switch over.


iPhone and Android phones dominated this real estate conference.  The real estate industry has been holding on to their blackberries, refusing to switch, for years now.  It seems that the holdout is over.  Real estate agents are switching over to iPhone and Android at an incredible rate.


People have figured out that Blackberry is dying! 


Even now, when Blackberry is sinking like a boat with no bottom, they continue to make blunders.  They are launching a tablet to battle iPad that has no software development kit, no native mail, no messaging, and no contact management app.  


They may as well stop all research and development, fire everyone not essential to keeping their current customers active, stockpile as much money as possible, and let their customers cancel their service one after another until they can finally shut down their service once and for all.


Okay the last paragraph is a bit overkill but you get the picture.  They must change or they will not  survive this ultra competitive marketplace.  Only time will tell if they fail spectacularly.