Reusable QR Codes - Is QR code awareness a bunch of bull?

I was reading this morning about a recent survey of smart phone users done by MGH.  They were surveying to find out the awareness of QR codes and why people would most like to use them.  In the survey most people were likely to scan a QR code to get a discount or coupon of some sort.

I think people want to scan one to get more information and see what the code does.  Some take you to amazing videos while others take you to websites, and still others pull content from the cloud right to your phone.  It feels a bit like a game.  Each person has this "decoder" in their pocket that turns these funky looking black squares instantly into fantastic digital content.

Is it only some game that we are all playing?  Is this just a fad that will be gone in a few years?

I don't think so.  I think many of the nonsensical QR codes that are for fun will fade out.  The useful QR codes will remain until something can get us instant gratification faster than scanning the codes.  The codes on Home Depots flowers that tell you how much sunlight to give to the plants will remain.  The Atlantis hotel code that takes you to a video showing their amazing resort will remain.  The codes on real estate signs that give you all of the homes information on the spot will remain.

http://universalpropertycode.com  reusable QR codes.