As most people know, you can create free QR codes on the Internet. You can make them have some text data in them or point to a website (which almost all do). When thinking about using these QR codes for your real estate company you need to figure out if it is worth the cost to take on the project.
Here are the steps to getting your own QR codes up and running.
1) Find a QR code generator that is free and easy for you to use and that can print in large formats.
2) Decide whether you are going to make property specific websites or a catchall link to your website
(catchall links are not as desirable since the person scanning the sign wants information only about the property that he is standing in front of)
3) Hire an in-house or contract web developer that can create an individual mobile enabled website for each of your listings.
(Remember whenever a home sells, that particular QR code is no longer usable. Your web developer will need to create each new listing as you get them. This is the expensive and headache part of the process, this can cost thousands of dollars and is an ongoing necessity.)
4) Create rider/sign artwork that you can send to your sign company that has the QR code embedded in it.
5) Create a system whereby you can keep track of each QR code so that you know which sign should go in front of which listing.
That's it! The most expensive part of the process is the ongoing web developer time and cost that you will have to do for every property. It will be a very cool marketing scheme but will cost you thousands (if not tens of thousands) of dollars a year.
Or you can have UPC, LLC give you an all-in-one solution for $1 per month per code.
Visit http://universalpropertycode.com/ to get started
The best thing is our QR codes are re-usable so once you have the sign made you will not have to throw it away when the property sells, just move it to another property. Our property information is displayed right on our app so no website backbone html coding is necessary! If you can hit the upload photo button then you can use our solution.
UPC is an all in one QR code for Real Estate solution.
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